Problem
Christina Jewellery, an esteemed Australian brand known for its exquisite designs, faced significant challenges with its social media presence. Their platforms lacked essential information, and the quality of design posts was subpar, failing to engage their audience effectively. SketchArt was tasked with addressing these issues and revitalizing Christina Jewellery's social media strategy.
1- Incomplete Information: Christina Jewellery's social media profiles lacked crucial information about the brand, such as contact details, product descriptions, and company background.
2- Poor Design Quality: The design posts shared on Christina Jewellery's social media platforms did not reflect the brand's elegance and sophistication, failing to attract and retain audience interest.
3- Inconsistent Posting Schedule: Irregular posting schedules led to a lack of engagement and diminished visibility on social media platforms.
Solution
Comprehensive Profile Optimization:
1- SketchArt conducted a thorough audit of Christina Jewellery's social media profiles and optimized them with complete and accurate information, including contact details, product descriptions, and a compelling brand story.
2- Key elements such as profile pictures, cover photos, and bio sections were updated to align with the brand's aesthetic and messaging.
Redesigned Visual Content:
1- SketchArt conducted a thorough audit of Christina Jewellery's social media profiles and optimized them with complete and accurate information, including contact details, product descriptions, and a compelling brand story.
2- High-quality images and videos were created to highlight the craftsmanship and beauty of Christina Jewellery's products, capturing the attention of the target audience and enhancing brand perception.
Content Calendar and Posting Schedule:
1- A content calendar was developed to plan and schedule posts in advance, ensuring a consistent and engaging presence on social media platforms.
2- SketchArt implemented a strategic posting schedule based on audience insights and platform analytics to maximize reach and engagement.