Problem
Novio Salon UAE, a prestigious salon in the United Arab Emirates, encountered significant challenges with its social media presence. Their profiles lacked essential information and the quality of their design posts did not meet industry standards, resulting in low engagement and limited brand visibility. SketchArt was tasked with addressing these issues and revitalizing Novio Salon UAE's social media strategy.
Challenges:
1- Incomplete Profile Information: Novio Salon UAE's social media profiles lacked crucial information such as contact details, service offerings, and salon background, hindering audience engagement and brand credibility.
2- Subpar Design Quality: The design posts shared on Novio Salon UAE's social media platforms did not reflect the salon's luxury and sophistication, failing to attract and retain audience interest.
3- Inconsistent Posting Schedule: Irregular posting schedules led to a decline in audience engagement and reduced visibility on social media platforms.
Solution
Comprehensive Profile Optimization:
1- SketchArt conducted a thorough review of Novio Salon UAE's social media profiles and optimized them with complete and accurate information, including contact details, service descriptions, and salon highlights.
2- Key elements such as profile pictures, cover photos, and bio sections were updated to align with Novio Salon UAE's luxury brand image and showcase its unique offerings.
Redesigned Visual Content:
1- SketchArt collaborated closely with Novio Salon UAE to develop a new visual content strategy that reflected the salon's luxury and sophistication.
2- High-quality images and videos were created to showcase Novio Salon UAE's services, ambiance, and client transformations in captivating and visually appealing ways, capturing the attention of the target audience and enhancing brand perception.
Strategic Content Calendar:
1- A content calendar was devised to plan and schedule posts in advance, ensuring a consistent and engaging presence on social media platforms.
2- SketchArt implemented a strategic posting schedule based on audience insights and platform analytics to maximize reach and engagement during peak times.